Roadkill Wildlife Preservation Campaign is a campaign on the innocent and wasted deaths of wildlife by motor vehicles. The packages displayed below were developed as promotional materials to increase public awareness. Napkin boxes are friendly for all ages so it does not neglect anyone except those who do not need it. The package was designed to spark emotions of disgust and guilt so that drivers become more cautious of their surroundings when driving. This campaign does not exclusively benefit the wildlife, it prevents innocent children and unsuspecting adults from unnecessary deaths as well.
Research:
Below are the top 3 roadkills in 2011. Highest death count starting with 1. Raccoon, 2.Striped Skunk, and 3. Squirrels. These numbers DO NOT include roadkills in remote location (i.e. forests, meadows, and etc.). Some animals are only fortunate enough to walk into the forest and die once they receive a fatal injury; these numbers DO NOT include them as well.
Ideation & Sketch:
Concept sketches regarding campaign, promotional material, logo, and branding. The theme of my concept sketches revolved around the idea of roadkilled presence.
Concept sketches regarding campaign, promotional material, logo, and branding. The theme of my concept sketches revolved around the idea of roadkilled presence.
Final Product:
Below are the deliverables I have put together to present this campaign. The following includes: Business System (Business Card, Envelope, Letterhead, and Folder), Campaign Posters, and Promo. Package Design.
Package Design: Interaction Feature
The image above features a concept I really enjoyed developing for this Pocket Tissue. Although it does present a sense of cruel humor, the goal is to engage with the audience in an interactive & emotional way.
Thank you
for your interest in my work.
If you're interested, check out
my full portfolio with research &
